Bachelor of Business Administration

1. Understand the key features of a business environment.

1.1 Identify and classify the various public and private sector organizations operating in a particular country.

1.2 Analyze the different business structures present in the named country, and identify reasons for the variations in structure.

1.3 Examine the impact of the local, national, and global economic environment on a specific named business.

2. Understand the key principles of accounting for business. 2.1 Explain the significance of accounting for business prosperity. 2.2 Demonstrate the ability to present and analyze accounting information by using profit and loss accounts.
3. Know the principles of managing and leading teams in organizations. 3.1 Identify and explain the various stages of team development. 3.2 Conduct a Belbin analysis to determine the roles of oneself and others within a team. 3.3 Compare and contrast various leadership styles and their applicability in different situations.
4. Understand the responsibilities of the Human Resources (HR) department. 4.1 Explain the various tasks and responsibilities undertaken by the HR department in an organization. 4.2 Summarize the important aspects of employment laws and regulations that businesses need to be aware of.
5. Gain an understanding of the significance of customer service in achieving organisational success. 5.1 Evaluate the influence of customer service on the success of a business. 5.2 Describe the advantages of customer profiling for a business.

1. Understand how the macro environment affects an organization. 1.1 Apply known frameworks to analyze the macro environment effectively. 1.2 Evaluate the impacts of macro-environmental factors on an organization.
2. Understand the microenvironment and industry forces that impact an organization in the 21st century. 2.1 Explain the different models used to analyze the forces that affect an organization’s micro-environment. 2.2 Apply these models to real-world business case studies to analyze the micro-environment of an organization. 2.3 Evaluate the importance and relevance of micro-environment analysis models in the current business environment.
3. 3.1 Understand the significance of a company’s mission, structure, and culture in shaping its operations and performance. 3.2 Identify and analyze the factors that shape a company’s internal environment, such as resources, capabilities, technology, and processes. 3.3 Discuss the importance of aligning a company’s internal environment with its external environment, including market trends, customer needs, and competitive forces, to gain a competitive advantage.
4. Identify and compare various approaches used by organizations to manage changes in response to the external environment. 4.1 Analyze and discuss the different approaches that organizations can use to manage change. 4.2 Evaluate the effectiveness of each approach in different change scenarios.
5. 5.1 Describe the key elements of globalisation and how they impact modern businesses. 5.2 Evaluate various strategies that businesses can adopt to respond to the challenges and opportunities presented by globalisation.

1. Understand learning styles and evaluate effective learning approaches 1.1 Identify and explain the key features of various learning approaches 1.2 Evaluate personal learning style using appropriate tools and techniques.
2. 2.1 Recognize the significance of efficient time management. 2.2 Explain the fundamental principles of managing time effectively. 2.3 Describe the benefits of delegating tasks for managers.
3. 3. Know how to set appropriate goals for effective decision-making.

   3.1 Explain the importance of setting goals in the decision-making process.

   3.2 Analyze the characteristics of effective goals and the process of establishing SMART objectives.

   3.3 Compare and contrast different decision-making styles used in a business context, such as rational decision-making, intuitive decision-making, and collaborative decision-making.

4. 4. Understand styles and perspectives that can be used for problem solving.

   4.1 Explain the importance of creativity in solving business problems. 4.2 Analyze different approaches and techniques that can be used to solve a problem in a business context.

5. Develop strategies for managing stress. 5.1 Explain the causes and effects of stress on individuals working in organizations. 5.2 Compare and contrast different techniques for managing and coping with workplace stress.
6.  

1. Understand various management styles and approaches that foster entrepreneurship in the contemporary workplace.

1.1 Explain the significance of innovation for entrepreneurs.

1.2 Evaluate the methods for promoting innovation and creativity within organizations.

1.3 Analyze different management styles in the context of established theories.

2. Assess various management styles and approaches. 2.1 Define and explain the characteristics of functional management. 2.2 Describe the concept of management by objectives (MBO).
3. Be able to choose the right management style for specific organizational situations. 3.1 Explain important theories related to leadership styles. 3.2 Create an entrepreneurial strategy suitable for a particular organization.
4. 4. Understand the benefits, disadvantages, and risks of group innovation and decision making.

   4.1 Discuss the methods used to generate innovative ideas within a group setting. This may include brainstorming, mind mapping, SWOT analysis, and other ideation techniques.

   4.2 Describe the decision-making process within an organization, including the role of stakeholders, data analysis, and other factors that may influence the outcome.

   4.3 Analyze the impact of conflict on innovative management, including the potential benefits and risks of encouraging constructive disagreement and debate among team members.

1. Comprehend the structure if a business plan.

• Demonstrate knowledge of the stages involved in business planning
• Understand the typical contents of a business plan.

2. Conduct analysis & prepare business strategy

• Understand the importance of external environment analysis for strategy development
• Know how to carry out appropriate analysis to facilitate strategy development.

3. Conduct competitive analysis and develop market strategy.

• Explain the process of strategic space or group analysis.
• Describe how market research data can be used to set goals. 
• Carry out an analysis of the internal environment.

4. Visualize or Implement business plan and measure its performance.

• Identify factors that can facilitate the implementation of a business plan. 
• Explain the significance of measuring, monitoring, and controlling the implementation of a business plan.

1. Understand a range of tools used in problem analysis. 1.1 Identify and define a problem within a business context. 1.2 Describe various tools available for problem analysis.
2. Know how to use tools and frameworks to assess the macro environment. 2.1 Identify the main factors that influence the macro environment of a business. 2.2 Perform a PESTLE analysis of the macro environment of a business. 2.3 Identify strengths, weaknesses, opportunities, and threats from SWOT analysis.
3. Understand the competitive forces in the micro environment. 3.1 Identify the main factors that influence the micro environment of a business. 3.2 Define the components of a competitive force’s framework. 3.3 Assess Porter’s generic forces.
4. Understand the distinguishing features of other tools used to develop strategies. 4.1 Identify other key strategic development tools. 4.2 Describe the role of core competencies in strategic development. 4.3 Compare and contrast a range of strategic development tools.

5. Identify the tools necessary for successful implementation of strategic initiatives 5.1 Describe the process of enacting change 5.2 Identify key project planning processes 5.3 Suggest measures for evaluating the effectiveness of implementation.

1. Understand basic accounting principles. 1.1 Explain the fundamental principles of accounting. 1.2 Analyze basic accounting rules and standards.

2. Understand the principle financial statements and the financial terms used within them. 2.1 Discuss the purpose and contents of financial statements. 2.2 Interpret the concept of the accounting equation.

3. Understand the basic principles of costing and different types of cost. 3.1 Explain the purpose of management accounting. 3.2 Identify the nature of a range of different costs.

4. Understand the principles of budgeting. 4.1 Explain the purpose of budgeting in financial control. 4.2 Discuss the principles of effective budgeting.

1. Understand the marketing mix and the role of product, price, place and promotion. 1.1 Explain the marketing mix and its four elements: product, price, place and promotion. 1.2 Analyze and evaluate the effectiveness of marketing mix strategies in different contexts.
2. Understand the importance of branding and relationship marketing. 2.1 Explain the concept of branding and its importance in marketing. 2.2 Analyze the use of relationship marketing and customer relationship management (CRM) to develop and maintain customer loyalty.
3. Understand the role of digital marketing and social media in modern marketing. 3.1 Discuss the use of digital marketing and social media in modern marketing practices. 3.2 Evaluate the effectiveness of different digital marketing and social media strategies in different contexts.
4. Understanding the concept of marketing and the importance of adapting marketing practices to different sectors. 4.1 Identifying and using tools for market segmentation, targeting, and positioning in various scenarios. 4.2 Applying the marketing mix to achieve different market positioning strategies. 4.3 Demonstrating competence in portfolio analysis methods for different scenarios and case studies.
5. Explain the concept of internal marketing and conduct marketing research. 5.1. Analyze the marketing planning process and develop a detailed marketing strategy with well-defined marketing objectives.
6. Understanding the benefits of e-marketing for modern organizations and how it can be effectively used. 6.1 Understanding the key design elements of a business website for optimal e-marketing performance. 6.2 Understanding the role of technology in successful Customer Relationship Management.

1. Understand the fundamental principles of psychology. 1.1 Summarize the foundational principles of human behavior in psychology. 1.2 Explore the connection between social psychology and entrepreneurship.
2. 2. Understand the processes of learning and behavior.

   2.1 Analyze how observation can result in learning.

   2.2 Evaluate different types of learning that are commonly observed.

3. Understand how motivation and emotions support entrepreneurship. 3.1 Discuss the role of emotions in shaping motivation and how they can impact entrepreneurial thinking. 3.2 Explain how motivation plays a critical role in driving entrepreneurial thinking and behavior, including goal setting, risk-taking, and persistence.
4. Explore the psychological aspects of personality that influence entrepreneurship. 4.2 Analyze how personality traits can impact attitudes and behavior relevant to entrepreneurship.

1. Understand theories of creativity and their application to both individuals and teams. 1.1 Evaluate how personality types influence creative thinking and problem-solving. 1.2 Analyze current research on the development of creativity in individuals and teams.
2. 2. Understand the stages of a systematic creative process.

   2.1 Recognize various models of the creative process.

   2.2 Analyze the different phases involved in developing creativity.

   2.3 Evaluate the main obstacles that may hinder the creative process.

3. 3. Understand factors that drive innovation.

   3.1 Explain the drivers behind innovation and its importance in business success.

   3.2 Identify the various stages of the innovation process, such as idea generation, evaluation, development, and implementation.

   3.3 Compare and contrast different practical models of the innovation process, such as linear, cyclic, and open innovation models.

4. 4.1 Understand the importance of innovation in organizations. 4.2 Identify and evaluate various methods used by organizations to encourage and facilitate innovative thinking.